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When Sales and Marketing Aren’t Aligned, Both Suffer

SELLANOVA > Trends & Statistics > When Sales and Marketing Aren’t Aligned, Both Suffer

A Fortune 250 B2B company spent a quarter of a million dollars trying to solve the wrong problem.A new product line had failed, and the company believed the problem was either poor product delivery times or lack of effort by the sales force. After throwing millions at both problems, they finally realized what the real issue was: misaligned goals between marketing and sales… Read Full Harvard Business Review Article Here

 

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